Tools for tracking traffic, conversions and marketing campaigns
The most widely used web analytics tool by Google. Offers detailed tracking of traffic, conversions, and user behavior. The current GA4 version introduces an event-based model and integration with Google Ads.
GA4 is actively developed and is the standard for web analytics
A tag management solution by Google that allows adding and managing marketing and analytics scripts without modifying the website's code. Supports triggers, variables, and configuration versioning.
Standard tag management tool, actively developed
A tracking script by Meta (Facebook) for measuring the effectiveness of advertising campaigns on Facebook and Instagram. Enables custom audience creation, retargeting, and conversion tracking from Meta Ads.
Key tool for the Meta Ads ecosystem, actively developed
A user behavior analytics tool using heatmaps, session recordings, and surveys. Helps understand how visitors interact with a website and identify issues in the user interface.
Popular UX analytics tool, part of Contentsquare since 2021
An open-source alternative to Google Analytics with a focus on privacy and data ownership. Can run on your own server (self-hosted) or as a cloud service. Fully GDPR compliant.
Actively developed open-source project, popular in the EU for GDPR compliance
The largest Slovak and Czech price comparison and shopping advisor platform. Online stores integrate Heureka tracking scripts for conversion tracking, collecting reviews, and Verified by Customers certification.
Established platform in the SK/CZ market, stable development
A PPC advertising system by Seznam.cz, dominant in the Czech market. Enables creation of text and product ads displayed in search results on Seznam.cz and partner websites.
Stable platform, essential for the Czech market
A Czech live chat and chatbot tool for online stores and websites. Combines live operators with AI chatbots and offers visitor session recording for better understanding of user behavior.
Actively developed, popular in the SK/CZ market
A consent management platform (CMP) for cookies, compliant with GDPR, CCPA, and other regulations. Automatically scans cookies on the website and generates a configurable cookie banner.
Growing CMP platform, actively developed
A global platform for retargeting advertising and personalized product recommendations. Uses machine learning to optimize ad campaigns and dynamic retargeting for online stores.
Established adtech platform, stable and widely used
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