HTTPS
What is it
Checks whether the website uses the secure HTTPS protocol instead of unencrypted HTTP. HTTPS encrypts communication between the browser and server using a TLS certificate, protecting sensitive data (passwords, payment information) from eavesdropping.
Why it matters
Without HTTPS, an attacker on the network can intercept and modify data transmitted between the user and the website (man-in-the-middle attack). Modern browsers mark HTTP pages as 'Not Secure' and many APIs (geolocation, camera, service workers) work exclusively over HTTPS. Google also uses HTTPS as a ranking signal.
Real-world example
Stripe.com has HTTPS on every page including marketing subpages — not just on the payment form. Conversely, a local e-shop without HTTPS displays a 'Not Secure' warning in Chrome's address bar, which discourages customers from making a purchase.